About

Katherine Mugan Profile Photo
Katherine Mugan

Did you know Jambo! is hello in Swahili?

Jambo!

Do you want to meet new readers and future customers?

You can do all this with SEO.

I believe in SEO with a purpose. Beyond getting site traffic, there’s a reason you want to learn more about SEO. I want to help you meet your goals.

Whether that’s launching a new blog. Growing your e-commerce revenue. Or learning new skills to work in SEO yourself.

Do you want to grow your existing business or launch a new career?

With SEO, you can achieve the online success you need.

What defines freedom for you?

Perhaps it’s earning enough money from your online shop to invest in growing your business, or you want the chance to sit back for once and spend more time with your kids. Maybe you want to work more flexibly. Or you need a new direction.

Whether you’re learning SEO to apply it to your own business or to sell your skills into someone else’s business, it’s an incredibly valuable skill set to learn. And can help you realise the freedom you want.

And realise the freedom you want to do more with your business, career or personal life.

But it’s hard to know where to get started:

  • There’s so much conflicting advice.
  • SEO training guides can be hard to understand, full of jargon and give you too many things to do at once.
  • How can you get the right traffic and convince visitors to take the action you want?

I focus on clearcut, comprehensive, purpose-driven online SEO courses and coaching. From complete beginners to pros in e-commerce and digital publishing.

My story

I didn’t know what I wanted to do with my life. All I’ve ever known is that one day, I want to run my own business. So I spent 10 years in brilliant digital e-commerce startups and small businesses – some boom – some bust – always learning the ropes. It’s been a whirlwind adventure and I’ve loved every minute of it.

I wasn’t exactly using my degree – a first in manufacturing engineering from Cambridge University – but the work I was doing was everything I loved about engineering. Solving problems creatively, using numbers, working with data every day.

In my spare time, I built loads of websites for fun and I must have read thousands of articles on starting and marketing a new business.

One day, I got a fantastic opportunity to work in SEO. It was the perfect fit for me in ways I didn’t even know when I started.

SEO has opened doors. I started freelancing last year alongside my existing job as Head of SEO at a successful, multi-million £ revenue online retailer.

I immediately had success that I couldn’t have imagined. After spending all of £26 on advertising, I was having to turn down clients because I didn’t have enough time. I turned my freelancing work into an agency and hired junior SEOs and copywriters, running it in the 2 days I wasn’t at my other job.

Great work. Katherine’s easy to work with.

⭐⭐⭐⭐⭐ Charlie Machin

I set up Jambo for myself, but now I want to share what I’ve learned with you.

I’ve just written my first online course: Master SEO Copywriting

Work with me

I work flexibly in London and from my home near Windsor, looking after my family of two small, brilliant, crazy boys. I’m always online.

I’d love to hear from you. Email me on katherine@jamboseo.com.